About Me.
As Eastern Floral’s Marketing Manager, I conceptualized and developed engaging print, radio, and digital ads that led to a significant increase in sales. Additionally, I played an integral role in the acquisition of high-performing website development contractors to optimize SEO. Under my leadership, social media engagement increased by 10% over Facebook, Instagram, and TikTok.
I developed a branding suite, mission statement, and best practices for Haven Home Solutions, LLC, ensuring consistent messaging. My independent efforts, which included a website launch, social media management, and organizing multiple marketing campaigns expanded the brand's reach and attracted new investors.
At Assouline Publishing, I oversaw end-to-end planning of social media posts, partnered with international partners to strategize campaigns, and drafted email marketing copy tailored to meet the needs of clients in the US, wholesale partners, and subscribers across Europe, Asia, and Africa. I also managed Assouline’s verified Instagram account with over 300k+ subscribers.
While employed as Marketing Strategist with Brown Harris Stevens (formerly Halstead), I produced marketing strategies for over 400 agents and sales directors across six offices in New York and New Jersey.
My passion for storytelling and commitment to excellence makes me a valuable asset to any organization looking to elevate their content game and achieve measurable business growth! Please download my complete resume for more information. References and additional writing samples upon request.
Skills
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Content Creation
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Copywriting / Editing
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Campaign Management
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Brand Strategy
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Social Media Management
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Proofreading
Personal Interests
I love to challenge myself with long hikes while I listen to my favorite podcasts. There's something incredibly rejuvenating about immersing myself in nature, and I find that it helps me to stay grounded and focused. I'm also a firm believer in keeping my body moving to reduce stress, which is why I practice Pilates regularly.
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One of my favorite creative outlets is arranging flowers, which allows me to express myself artistically while also adding a touch of beauty to my home. I also love to hunt for treasures at antique stores. There's something incredibly special about discovering unique pieces that have a story to tell.
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I spend most of my evenings enjoying home-cooked meals with family, reading whatever I have checked out from the library, and playing with my two cats: Betty White and Keanu Reeves.